AI tools
Best AI tools for marketers
Run campaigns, write copy, and analyze performance with a lean AI marketing stack. Compare AI SEO, content, analytics, and automation tools for digital marketers.
Quick recommendation
Run campaigns, write copy, and analyze performance with a lean AI marketing stack.
The Modern Marketer's AI Stack
1. Semrush — AI-Powered SEO & Competitor Research
Use for: keyword research, competitor analysis, backlink tracking, content gap analysis, and site audits. Semrush's AI features now include content topic generation, SEO writing assistant, and automatic rank tracking. The cornerstone of any data-driven marketing strategy.
2. Jasper — Brand-Aware Marketing Copy
Use for: landing pages, email campaigns, ad copy, social media posts, and product descriptions. Jasper's Brand Voice ensures every output matches your company's tone. Campaigns feature lets you generate entire multi-channel campaign assets from one brief.
3. Frase — AI Content Optimization
Use for: content briefs that beat competitors, SERP analysis to understand what Google rewards, and AI-powered content scoring. Frase analyzes the top 20 search results and tells you exactly what topics, questions, and keywords to include to rank.
4. Canva — Campaign Visuals & Brand Assets
Use for: ad creatives, social media graphics, presentation decks, infographics, and brand kits. Canva's AI features (Magic Resize, Brand Kit, background remover) enable marketers to produce on-brand visuals without waiting for design team availability.
5. Surfer SEO — Data-Driven Content Creation
Use for: content scoring against top-ranking pages, topical maps for content clusters, and real-time SEO suggestions while writing. Surfer integrates with Google Docs and WordPress, making it seamless for content teams to produce search-optimized articles.
Quick Comparison
| Tool | Best For | Starting Price | Free Tier |
|---|---|---|---|
| Semrush | SEO & competitor research | $139/mo | Limited free |
| Jasper | Marketing copy | $49/mo | Trial |
| Frase | Content optimization | $15/mo | Trial |
| Canva | Visual design | Free / $15/mo | Yes |
| Surfer SEO | Content scoring | $89/mo | No |
How to choose for digital marketers
Start with SEO
SEO content compounds over time. Invest in Semrush or Frase first to build a content engine. Paid ads stop when you stop paying; SEO content keeps working for years.
Integrate with your stack
Choose tools that integrate with your existing CRM, CMS, and analytics. Surfer's WordPress integration and Semrush's Google Analytics connection save hours of manual data transfer.
Measure everything
AI tools generate output fast, but not all output converts. Track which AI-assisted content drives traffic, leads, and revenue. Kill the tools that produce volume without results.